In an attempt to accelerate growth of the Middle East and African hotel landscape, Aleph Hospitality, a pioneering third-party hotel management company founded by industry veteran Bani Haddad and headquartered in Dubai, announced its official launch with the unveiling of the company’s new website, alephhospitality.com.
In addition to providing prospective hotel owners and business partners with an overview of the company’s services, the site seeks to help demystify the concept of third-party management, which, despite being relatively little known in the region today, is widely tipped to fuel significant future expansion within the Middle East and African hotel industry.
An established model in the US where in 2014 the top ten third-party management companies alone accounted for more than 2,60,000 rooms, third-party or ‘white label’ hotel management allows a hotel owner to appoint a specialist hotel management company to operate their hotel, in addition to taking a franchise from a major hotel company in order to secure an international brand above the door.
An alternative to the most prevalent asset management structures in the region today where hotels are typically operated by a hotel brand under management contract with an owner or are operated independently by the owners themselves, often without an international brand, third-party hotel management presents many benefits to both hotel companies and investors alike.
“By establishing a credible third-party hotel management solution for the Middle East and Africa, our aim is to open doors that were previously closed,” said Bani Haddad, Founder and Managing Director, Aleph Hospitality. “We want to create opportunities both for hotel companies, by providing a trusted intermediary with whom they can grow their franchise portfolios, and for owners of hotels of all shapes and sizes who wish to benefit from a combination of dedicated operational support and the advantages of an internationally-renowned brand,” he added.
Source: Aleph Hospitality