Using 3D models to present your Energy Projects to Investors

Go beyond a vision and present a visual to potential investors of your energy project

When embarking on a project which relies upon outside investors, it is paramount to your success that visual representations of your project be presented to the potential investor. This is especially true for the energy sector. While an energy project may have the research and the data to present, having visual content that goes beyond the charts and the graphs can help to gain capital for the project, specifically if the project is to be showcased on Crowdfunding site such as Kickstarter. Why is this? Here are a few ways in which a well formulated 3D animation and presentation can help your energy project.

3D animations give viewers a glimpse of reality

If your project relies upon using solar, wind, or water technologies, the investor will want to see how your idea will (a) be different from the other technologies on the market and (b) how your technology will address the energy problem. Granted, they will also want to see and ROI presented, but before they even consider that factor, they will need to see why they need to invest in the first place. When animations are presented using solar panels, wind turbines, water turbines, generators, and such, the person gets a sense of reality. It is no longer just an idea on paper. Consider which is more appealing stating that your generator will produce power for 30,000 homes or having a short animation of your generator hooked up to the local water supply and showing the energy being transferred and distributed to a 3d city? Most would say the second. Even if your product is singular use (such as a self-charging energy efficient battery), a 3d model showing how the product achieves its intended end gives the idea a level of reality for the potential investor.

3D Models with Code gives User interaction and encourages a call to action

Presenting your energy project with interactive components encourages users to stay interested in the project. If the 3d model is clickable and interactive, the problem and solution is showcased. For example: If you have a multi-layered product you are presenting to the market, having it possible for the potential investor to pull back these layers to see the various components gives the product a sense of clarity. Also, consider 360 degree visuals.

For those that are presenting data to a community or business in how your energy project will benefit that sector, it would behoove the presenter to use a 3d Model of the existing structure and couple that 3d model with their proposed project’s results. This will give the viewer a before and after type of interaction. Furthermore, by presenting the problem to the potential investor, the demand for a call to action is greater. As you present the action which can solve the problem, the likelihood of choosing your solution over one that is not presented is maximized.

3D models give a sense of being modern and relevant

3D models and animations are an ever-growing sector of business and entertainment. As social media and mobile media trends are leaning more to 3D and interactive experiences, the remaining business sectors (including Energy Efficiency Business propositions and Energy Sectors) have been effected. Where 2D is a beneficial tool for presenting data such as line graphics, 3D data is more engaging and has more probability of gaining the viewer’s attention.

Even if your proposal uses a simulation of 3d through the use of shadows and beveling components, it is better than just a flat 2D presentation. 2D presentations are generally taken as being outdated. Since you want the potential investor to see your energy project as being relevant to today’s time, having elements which are considered modern and relevant is essential.

Models give the visual without the production cost

As most investors will want to have a concreted concept, the presenter is faced with two options. Either they can develop a prototype or field analysis of the proposal which is costly and risky, or the person can present a simulation which shows that the conceptualization has been given careful thought. The latter option also allows for investor input from investors, which is critical for projects which require a great deal of capital in order to get the project started and maintained. Remember that although a great deal of energy projects are done from a pure philanthropist contribution, a great deal more are conducted from a business perspective meaning that those investors will demand to see how they will receive a return on their investment. Whether this is financial, economical, or environmental is up to the terms of the investment. However, one this is definitively clear and that is this. You must be able to present more than just an idea if you want that idea to come to fruition.