‘DISRUPT OR BE DISRUPTED’: THE NEW LANGUAGE OF OUR DIGITAL ERA.


CISCO

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The worldwide technology leader Cisco (NASDAQ: CSCO) launched its maiden IT and thought leadership event- Cisco Connect UAE 2017. Held in Dubai, under the theme ‘Your Time is Now’, the event brought together over 1,700 delegates across Cisco’s customer and partner organizations to network and discuss the huge potential and opportunities in this digital age. Throughout the event, the most established point was that in today’s digital era, only those organizations willing to transform themselves into a digital business will survive.

A study by the Global Center for Digital Business Transformation, a joint initiative of Cisco and IMD, reveals that roughly four of today’s top 10 incumbents – in terms of market share – across multiple industries will be displaced by digital disruption in the next five years.  Shukri Eid opened the event with a strong message ‘disrupt or be disrupted,’ urging UAE businesses to embrace digital disruption for success. He also highlighted Cisco’s commitment to partnering with customers and partners to support them on their digitization journey.

Hosted by Cisco and sponsoring partners, the event featured 30 dedicated breakout sessions by Cisco specialists on key technology frameworks including data center and cloud, enterprise networking, security, collaboration and digital industries.


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