Daily Archives: May 23, 2017
- PR Index first of its kind to identify the best PR agencies in the UAE from journalist’s’ perspective
- 200 journalists polled on quality of PR agency content and level of support
- PR Index will enable companies to select PR agencies based on key quality measurement criteria
Content Plus, the Dubai-based consultancy, today launched the UAE’s first ever Public Relations Index. Driven by a poll of 200 journalists on their perspectives of public relations (PR) agencies and professionals in the UAE, the unique index identified the top 10 PR agencies based on two key criteria: quality of content and effective engagement with the media by evaluating their level of support, fast follow up and interaction. Additionally, these criteria were rated individually as part of two sub-indices. The index also revealed the most active PR agencies in the UAE.