RECon MENA 2017 Highlights “Reinvention”

29th – 31st October at the Ritz Carlton Hotel DIFC Dubai, UAE

The Middle East Council of Shopping Centres (MECSC) in association with the International Council of Shopping Centres (ICSC) present RECon MENA 2017 starting from 29th until the 31st of October at the Ritz Carlton Hotel – DIFC in Dubai, UAE.  RECon MENA 2017 is themed “Reinvention” in line with the shopping centre and retail industry which are continuously changing and evolving, driven by a new, dynamic, global transformation providing service, connectivity and convenience for customers.

David Macadam, CEO of MECSC says, “This year will mark twenty three (23) years of RECon – making it the longest running conference for the retail industry in the MENA region.  As one of the most anticipated conferences locally, the RECon Conference attracts retail industry professionals regionally and globally. Strong attendance numbers annually provide a lively business environment and world class-networking forum; it also hosts the most innovative workshops and offers the most renowned globally recognized speakers at the conference. Our MECSC App allows instant connection and information with regards to every aspect of the conference.”

RECon MENA 2017 begins on 29th of October with a morning workshop on “The Art & Science of making great places and compelling customer experiences” by Gilbert Rochecouste (MD of Village Well). The afternoon session will be led by Chairman of the ICSC Global Design & Development Viva Awards Jury Phil McArthur on “Global Shopping Centre Design and Development Trends”. The evening will conclude with a welcome reception at the Olive Garden in Ritz Carlton Hotel DIFC.

David Macadam (CEO of MECSC), Marwan Eskandarani (MECSC Board President) & Tom McGee (CEO of ICSC )will be welcoming the delegates of RECon 2017 on 30th of October and kicking off the start of the Conference, the speech will be followed by Kate Sweetman, Co-Author of Reinvention and an experienced leadership consultant, educator, author, editor and speaker. Kate will be followed by an education panel discussion with Maimunah Shebani, Gilbert Rochecouste, Mohamed Alawi, Prakash Menon & Ravi Raman. The day will conclude with Keynote address by Ali Al Saloom, an author, cultural consultant, professional speaker, TV show host (Ask Ali) and one of the fastest rising media starts of the Gulf, who will take us on a journey to always Think Quality.

The final day of the Conference 31st of October will commence with a welcome address by Kenneth Bernstein (Chairman of ICSC and President & CEO of Acadia Realty Trust NY). Followed by a Keynote speech by Herculano Rodrigues (Associate Director of Javelin Group – Accenture Strategy, London) who will highlight The Future of Retail – How to Create a Customer Centric ‘Living Business’. Taking the stage next will be Darren Katz, (Managing Director of Excellerate Brand Management), with his keynote address about understanding shoppers and what motivates them for retail success. The day will progress with a panel discussion on “Current Trends in F&B and its role in new real estate developments” with Mario Bauer (Executive Board Member of Vapiano SE) and Ian Ohan (CEO and Founder of Freedom Pizza).  This will be followed by “The Benefits of integrating placemaking in to shopping centres” by Gilbert Rochecouste (MD Village Well). RECon Conference will conclude with the ICSC Cocktail Reception, ICSC MENA Awards & Gala Dinner – a celebration of Shopping Centre and Retail Industry achievements and great success.

RECon 2017 Schedule:

Day 1: Oct 29th (10 am to 4 pm) Pre- Conference Workshops on Global Shopping Centre Design & Development Trends, and The Art & Science of Placemaking – Sahaab Meeting Room, Ritz Carlton

                        (6:00pm till 8:00pm) Welcome Reception – Café Belge at the Ritz Carlton

Day 2: Oct 30th (9:00am until 3:30pm) – Conference, Exhibition, Networking & Deal Making Sessions– Ritz-Carlton Hotel Samaya Ballroom

Day 3: Oct 31st (9:00am until 3:00 pm) – Conference, Exhibition, Networking & Deal Making Sessions– Ritz-Carlton Hotel Samaya Ballroom

                          (6:00pm) – Cocktail Reception

                          (7:00pm) – ICSC Awards Ceremony & Gala Dinner

To register for RECon: visit or e-mail: