EWmums, launched this week, is a focused brand extension of ExpatWoman.com, providing vital information, friendly support and interesting content to “mum- to- be” and “mum- already” audiences. Featuring insightful articles, tips from mummy bloggers, forums for sharing and guides on topics related to pregnancy, birth, babies, toddlers and children along with advice from experts and parents, plus news and reviews. EWmums also holds established weekly meet- ups for mums to be, new mums and also larger mum- themed events in the UAE.
This informative and user- friendly website, in English & Arabic, includes parenting tips, ‘mums-to-be’ tips, discussions and tools such as an ovulation calculator for women trying to conceive; a due date calculator that helps to estimate an expectant mother’s due date; a weight gain calculator that aids pregnant women in monitoring their weight throughout their pregnancy and a baby names finder to help parents search for the perfect name for their baby. EWmums.com provides interactive tools for mums to use whilst on site and users will receive updates according to their stage of their motherhood.
“EWmums has been a strong element of the ExpatWoman family of online services since launch. This relaunch – a whole new dedicated site with bespoke functionality, marks a significant new step for ExpatWoman, being our first dual language digital publishing site. We’re meeting the needs of brands focused on a pan-demographic, GCC reach, particularly in FMCG and retail,” said Jane Drury, CEO of ME Digital Group, founder of ExpatWoman.com.
“This brand extension will support and inform both Arabic and English- speaking parents, and mums to be. The new site has a clean design, improved functionality and enhanced dynamic content to meet the needs of readers, increasing relying on online resources. Pan-GCC, EWmums is part of our ongoing digital expansion for the region under the ME Digital Group umbrella,” said Drury.
In the past 12 months, ME Digital Group has expanded the ExpatWoman.com portfolio of standalone, vertical websites including EWfood, which features local restaurant news, recipes and food articles, ewmoda, the fashion and lifestyle vertical and Croutique.com, an online marketplace, marketing personal gifts and homeware.
EWmums, a brand extension of ExpatWoman.com, focuses on providing vital information, friendly support and interesting content to “mum- to- be” and “mum- already” audiences. Featuring insightful articles, tips from mummy bloggers, forums for sharing and guides on topics related to pregnancy, birth, babies, toddlers and children along with advice from experts and parents, plus news and reviews. EWmums also holds established weekly meet- ups for mums to be, new mums and also larger mum- themed events in the UAE. This is a dual language site, for Arabic as well as English speaking mothers.
Launched in 2002, ExpatWoman.com has been growing exponentially, expanding its reach from its original market in the UAE to the Gulf, wider Middle East, Central Europe, Asia and then, in November 2014, launching globally. ExpatWoman.com currently attracts over 700,000 unique visitors a month and had over 40 million page views in 2016, cementing its position as the number one expat website for women, in the world.
About ME Digital Group
ME Digital Group own and operate an established and expanding portfolio of brands and web properties across the Middle East, with offices in the UAE and KSA. The company operates in the online publishing industry, including global expat community site, ExpatWoman.com, and in the E commerce world, through the region’s leading deal site, Cobone.com.
ME Digital Group helps brands and companies reach their marketing goals effectively, reaching over 1.5 million unique visitors a month and 10 million plus page views, across its websites.