- 5th cycle of unique perception study of UAE motorists
- All perceived road safety trends improve
- Despite good trends, the absolute levels of perceived misbehavior are still high
- However, driving enjoyment declines
- Road infrastructure needs further improvements
Does road safety improve in the UAE? This long-term study tries to find an answer to this question. All stakeholders who are involved in improving road safety have been very active in 2017, but what is the verdict of the traffic participants? Does the penny drop with us motorists and do we see improved behavior on our roads?
Thomas Edelmann, Managing Director of RoadSafetyUAE states: “Yes, the news is very positive! For the first time in this long-term perception study (since 2015), all perceived behavior TRENDS point in the right direction: UAE motorists observe less lane swerving, less speeding, less distracted driving, less tailgating and overall less reckless driving. Despite these very positive trends, more needs to be done, as the ABSOLUTE levels of perceived misbehavior are still high. The hard work of all involved stakeholders must continue, especially with regards to education and creating awareness for proper conduct!”.
Furthermore, commute times decrease and less respondents have been involved in an accident than ever within the study period.
Surprisingly, and reversing a long-term trend, UAE motorists state a reduced overall driving enjoyment and a desire for further improved road infrastructure.
“It is very difficult to measure the impact of road safety improvement measures and we believe, that this long-term perception study is an excellent tool to provide feedback to the concerned stakeholders, namely governmental entities, the media, corporations and awareness platforms like RoadSafetyUAE. As the study tracks the perception trends linked to the main killers on our roads, the insights are priceless.”, Edelmann continues.
The highlights of the 5th cycle of the ‘UAE Road Safety Monitor’:
The study was commissioned by RoadSafetyUAE and QIC Insured and conducted by YouGov in August 2017, based on the views of a representative sample of 1,010 UAE residents.
UAE motorists record the following healthy perception TRENDS within the last 6 months:
- Dangerous driving overall: -8%
- Tailgating: -12%
- Distracted driving: -10%
- Lane Swerving: -9%
- Speeding: -7%
- Involved in a collision: -5%
- Longer commute times: -10%
However, it must be stated, that despite the positive TRENDS, the ABSOLUTE levels of perceived misbehavior are still very high.
The positive trends above are contrasted by surprising trend reversals with regards to:
- Driving Enjoyment: -5%
- Traffic infrastructure has improved: TREND -5% less than in the previous cycle, however a staggering 78% ABSOLUTE agree that road traffic infrastructure has improved.
The details of the UAE Road Safety Monitor can be found in the ‘featured’ section on: http://www.roadsafetyuae.com/statistics/. The study will be repeated every six months with the next scheduled release in mid Q1/2018.
RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award-winning platform engages with the stakeholders traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) minded partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com
RoadSafetyUAE partners with RTA, Ministry of Education, Dubai Chamber of Commerce, Dubai Health Authority, Michelin, Audi, Nissan, Infiniti, Al-Futtaim Honda, Volvo, Galadari Brothers – Mazda, Al Ghandi Auto, MAN Trucks, QIC Insured, Gargash Insurance Brokers, Careem, dubizzle, Deliveroo, PepsiCo, Johnson&Johnson, MMI, Pernod Ricard, Serco, MiXTelematics, JustKidding, AMEC Foster Wheeler, STS, Osram, VOX Cinemas, Safety Media, Arab Wheels, Alam Assayarat, NSG and OMD.