Cisco’s Network of the Future, Kinetic IoT Platform and AI Innovations Attract Significant Attention at GITEX 2017

Shukri Eid, Managing Director – East Region, Cisco Middle East presents to HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum at Cisco’s GITEX 2017 stand


  • Delegations of government and public sector officials visit Cisco at GITEX 2017 to experience practical, real-life applications of digital scenarios
  • Partnering with Intel, Emircom and Alpha Data, multi-sector demos show how the next phase of digitization enables businesses to seize tomorrow’s digital opportunity today

Cisco’s participation at GITEX Technology Week 2017 received widespread attention as the global technology leader leveraged the region’s largest tech event to showcase some of its latest innovations and solutions for the digital era.

Aligned with the theme of ‘Re-Imagining Realities,’ Cisco’s participation at this year’s GITEX invited customers, partners and organizations to experience how Cisco solutions are helping businesses and society to securely connect and seize tomorrow’s digital opportunity today. A large number of government and public sector officials and businesses leaders visited Cisco’s showcase at the regional event to witness practical demonstrations of digital scenarios across multiple industries.

With many GCC governments, and especially the UAE, announcing their national digital transformation visions and Smart City initiatives, Cisco took the opportunity to showcase ‘The Network. Intuitive.,’ its new generation of intent-based networking systems, for the first time in the UAE. The company conducted simulations of its advanced technologies including machine learning, artificial intelligence and analytics to illustrate how they are helping address challenges, enhance competitiveness and deliver tangible benefits to businesses.

“As we move into an era of complete digitization, we are keen to demonstrate the impact of our latest innovations with tangible examples that show the benefits our solutions deliver to countries, industries and businesses,” said Shukri Eid, Managing Director – East Region, Cisco Middle East. “Our message is clear: digital transformation is disrupting industries and changing the world at an unprecedented rate. Organizations and businesses across all sectors must act now to remain relevant and to position themselves ahead of their peers.”

At GITEX Technology Week 2017 Cisco invited Middle East organizations to re-imagine their businesses by highlighting real-life, industry relevant scenarios that demonstrate how its solutions can help accelerate their digital transformation journey. Partnering with Intel, Emircom and Alpha Data, Cisco brought digitization to life at its stand by showcasing customized technology solutions for key sectors relevant to the Middle East’s digitalization priorities. These included vertical-specific solutions for the public safety and security, retail, education, healthcare, and transport and logistics sectors, as well as the public and government services domain.

HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors, RTA witnessing a demo on Cisco Kinetics for Smart Cities

Governments and organizations across the Middle East are rethinking their digital infrastructure approach to improve quality of life, citizen services and business outcomes. A number of recent reports indicate that senior decision-makers across the region are more optimistic about digital disruption than their global counterparts. The prioritization of digital transformation on the agenda of leaders and boardrooms was evident by the level engagement Cisco executives witnessed during GITEX 2017.

“The feedback and level of interest we received this year is unprecedented,” added Shukri. “The digital era cannot be truly embraced without the full support and backing of country, city and organizational leaders. I am proud to say that we have seen a keen willingness to adopt the latest thinking – not just from a technology perspective, but also from a business model, human capital and operational point of view.”

It wasn’t only industry and organizational leaders that found inspiration in Cisco’s outlook for the digital era. Students from UAE University, the University of Sharjah, Khalifa University and other academic institutions also visited Cisco’s GITEX stand to hear from Cisco’s specialists and engage with interactive games at the virtual reality experience zone.

“There is widespread appreciation for the potential impacts and pace of the changes taking place across markets. There is also a growing understanding that innovation is not a luxury, but a necessity for survival and growth that must stimulated and given strategic priority. This is driving businesses to be proactive in forming robust digital strategies that meet the challenges of tomorrow, and is a very promising sign for great things to come in the region,” added Shukri.

During GITEX, Cisco showcased the future of education using Cisco Spark Board and Virtual Reality at Abu Dhabi Systems & Information Centre’s (ADSIC) ‘Innovation Oasis’. Cisco executives emphasized how organizations that aim to remain competitive in this quickly unfolding digital era must leverage new digital competencies and harness the power of the third platform – cloud, mobility, social business, and big data and analytics.

Fady Younes, Deputy Managing Director – East Region, Cisco Middle East speaks to Major General Abdullah Khalifa Al Marri, Dubai Police General Commander at GITEX 2017

Cisco also hosted an interactive Digital Network Architecture (DNA) center to present its enterprise networking and security solutions, offering visitors hands-on experience of how Cisco’s software driven approach delivers services that turn network traffic data into actionable insights. As a foundation for digital transformation, Cybersecurity was incorporated across all solutions including the intelligent network, datacenter and cloud, with demos of the cybersecurity threat wall, and Cisco’s integrated threat defense. In addition, Cisco demonstrated by how Cisco Kinetic is helping organizations extract, compute and move data from connected things to applications, enabling them to unlock the power of IoT data for smart cities to drive better business outcomes.

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