RECon MENA 2017 showcases the retail industry’s trailblazers

Recon MENA is the longest running conference in the region – starting from 29th until 31st October at the Ritz Carlton Hotel DIFC, Dubai, UAE

The Middle East Council of Shopping Centres (MECSC) in association with the International Council of Shopping Centres (ICSC) & Dubai Association Centre (DAC) present RECon MENA 2017 starting from 29th until the 31st of October at the Ritz Carlton Hotel – DIFC in Dubai, UAE.  RECon MENA 2017 is aptly themed “Reinvention” in line with the shopping center and retail industry which are continuously changing and evolving, driven by a new, dynamic, global transformation providing service, connectivity, and convenience for customers.

David Macadam, CEO, MECSC says, “One of the reasons that RECon has been running successfully for Twenty three years is due to the line up of speakers that we hand-pick from all over the world, we methodically select influencers, change makers and thinkers that are reinventing the shopping mall & retail business on a global level. This year is no different and we are proud to introduce speakers like Kate Sweetman, Ali Al Saloom, Herculano Rodrigues, Darren Katz to name a few that will be taking the stage this year.

RECon MENA 2017 begins on 29th of October with a morning workshop on “The Art & Science of making great places and compelling customer experiences” by Gilbert Rochecouste (MD of Village Well). The afternoon session will be led byChairman of the ICSC Global Design & Development Viva Awards Jury  Phil McArthur on “Global Shopping Centre Design and Development Trends”. The evening will conclude with a welcome reception at the Sunken Garden in Ritz Carlton Hotel DIFC.

On 30th of October, the first day of the conference David Macadam (CEO of MECSC), Marwan Eskandarani (MECSC Board President) & Tom McGee (CEO of ICSC) will be welcoming the delegates of RECon 2017 and kicking off the start of the Conference, the speech will be followed by Kate Sweetman, Co-Author of Reinvention and an experienced leadership consultant, educator, author, editor and speaker. Kate will be followed by an education panel discussion with Maimunah Shebani, Gilbert Rochecouste, Mohammad Alawi, Prakash Menon & Ravi Raman. The day will conclude with Keynote address by Ali Al Saloom, an author, cultural consultant, professional speaker, TV show host (Ask Ali) and one of the fastest rising media starts of the Gulf, who will take us on a journey to always Think Quality.


The final day of the Conference, 31st of October will commence with a welcome address by Kenneth Bernstein (Chairman of ICSC and President & CEO of Acadia Realty Trust NY).

Followed by a Keynote speech by Herculano Rodrigues (Associate Director of Javelin Group part of Accenture Strategy, London) who will highlight The Future of Retail – How to Create a Customer Centric ‘Living Business’. Taking the stage next will be Darren Katz, (Managing Director of Excellerate Brand Management)with his keynote address about understanding shoppers and what motivates them for retail success. The day will progress with a panel discussion on “Current Trends in F&B and its role in new real estate developments” with Mario Bauer (Executive Board Member of Vapiano SE), and Georgy John (Executive Vice President of Gastronomca Middle East).  This will be followed by “The Benefits of integrating placemaking into shopping centres” by Gilbert Rochecouste (MD Village Well). RECon Conference will conclude with the ICSC Cocktail Reception, ICSC MENA Awards & Gala Dinner – a celebration of Shopping Centre and Retail Industry achievements and great success.

RECon MENA 2017 Schedule:

Day 1: Oct 29th (10 am to 4 pm) Pre- Conference Masterclasses on RECon MENA Design Summit 2017, and The Art & Science of Making Great Places and Compelling Customer Experiences – Sahaab Meeting Rooms, Ritz Carlton DIFC

                        (6:00pm till 8:00pm) Welcome Reception – Sunken Garden at the Ritz Carlton DIFC

Day 2: Oct 30th (9:00am until 3:30pm) – Conference, Exhibition, Networking & Deal Making Sessions– Ritz-Carlton DIFC  Hotel Samaya Ballroom

Day 3: Oct 31st (9:00am until 3:00 pm) – Conference, Exhibition, Networking & Deal Making Sessions– Ritz-Carlton DIFC Hotel Samaya Ballroom

                          (6:00pm) – Cocktail Reception

                          (7:00pm) – ICSC Awards Ceremony & Gala Dinner

 Click here to view the RECon Brochure

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