Digital marketing consultancy eWavelength taps into the UAEâ€™s growing need for digital expertise.
After five years of working with some of the UKâ€™s biggest brands in London, digital marketing consultancy eWavelength launched in the UAE on Oct. 4 2017. Having identified a growing demand for digital expertise in Abu Dhabi and Dubai, eWavelength hopes to empower businesses in the region.
â€śAdam Kwasniewski, head of SME marketing at Google, says the UAE has 15 times fewer businesses online than any market in the European Union,â€ť announced The National on Feb. 2017, describing the UAEâ€™s growing demand for digital services. The article went on to state the the UAE is a digital marketing desert, which hurts its small and medium-sized enterprises.
To help fill this digital vacuum, Rosie Seldon, director and owner of eWavelength, brings a wide range of experience to the UAE.
â€śWe spent the last year discussing opportunities with clients, and have had 20 clients approach us for different kinds of digital marketing work,â€ť said Seldon. eWavelength is already creating digital strategies for local businesses from all sectors.
In London, Seldon worked with a variety of clients, including companies such as Lloyds Bank, Age UK, and HSBC. Her work is diverse: she specializes in website development and optimization, mobile enablement, digital strategy, and digital marketing.
eWavelength is committed to supporting the UAE governmentâ€™s vision of a SMART city. Thus, part of the companyâ€™s growth plan is also to offer digital training in the region. Seldon has extensive experience working with Google Training Academy, where she helps run workshops for Googleâ€™s top clients to understand branding and strategy.
She is excited to bring these skills to the UAE, particularly the smaller companies and consultancies that are growing at a rapid rate. Some of eWavelengthâ€™s clients, Pro Partner Group and Advisors ME, also offer growth financing and business setup for companies.
Â â€śThere is quite a big start up growth sector in the region. I have attended start up conferences at NYU and Arabian Business Startup Academy where there is a big buzz about launching in the region,â€ť Seldon said, adding, â€śWe are very excited for this new opportunity.â€ť