Highlighting its strong end-user focus, SSAB’s first technical seminar for Tipper and Trailer users educates them on benefits of using high strength steel and achieving the low weight-high payload balance
SSAB, the leading manufacturer of highly specialized high strength steel products for global markets, took the industry lead in addressing end-users concerns and queries at a technical seminar organized at Dubai Novotel Al Barsha, on October 24th. The event, which targeted end-users for the first time, introduced SSAB’s flagship product lines, Hardox® Wear Plate and Strenx™ performance steel, while touching upon benefits of high strength steel and sharing customer success stories.
“SSAB has always had a strong end-user focus. And we have been sensing a need gap in the market to address end-user concerns as well as educate them on the benefits of using high strength steel in superstructures. The technical seminar had detailed discussions on the advantages of upgrading fleets and how SSAB can help end-users achieve the same benefits with lighter but stronger steel, leading to low fuel consumption and higher payload capacities”, said Ozgur Yalcin, Area Sales Manager, SSAB Middle East.
The half-day event began at 10 am, starting with an introduction to SSAB’s special steels product lines – Hardox® Wear Plate and Strenx™ Performance steel. SSAB Technical Support Manager Middle East, Joseph Elias, and Pierre Bergsten, Production Efficiency Specialist, spearheaded the presentations. The seminar further provided end-users with insights into modern structural design trends and suitability of SSAB steel for such projects. Attendees also learnt about the latest compliance standards for steel and manufacturing, while SSAB highlighted its full compliance with existing regulations and environmental concerns. In addition, existing end-users shared their own journey and success with using SSAB steel. “We wanted it to be an engaging event along with being educational. I think the calculation models we shared were very inspiring for our end-users and enabled them to understand the real-time benefits of SSAB steel for their specific business”, added Ozgur Yalcin.
Further demonstrating SSAB’s focus on quality and customer relationships, and their strong technical, sales and marketing support, attendees got a preview of SSAB’s brand programs – Hardox® In My Body and My Inner Strenx™.
SSAB is a Nordic and US-based steel company that offers value added products and services developed in close cooperation with its customers to create a stronger, lighter and more sustainable world. SSAB has employees in over 50 countries with production facilities in Sweden, Finland and the US. SSAB is listed on the NASDAQ OMX Nordic Exchange in Stockholm and has a secondary listing on the NASDAQ OMX in Helsinki.
In the constant battle for higher performing steel products, strong and thin win. You need stronger steel in thinner dimensions to make products stronger yet lighter and more sustainable. That’s why we developed Strenx ™, our extensive portfolio of high-strength, high performance structural steels. Strenx ™ has one of the worlds’ most extensive product programs, both in terms of dimensions available, and with yield strengths ranging from 600 to 1300 MPa. Strenx ™ can produce outstanding results in the hands of ambitious designers who can cut 20 to 30 percent or even more weight off steel structures. Strenx ™ helps your products – and your business – reach new levels of performance.
About Hardox® Wear Plate
Abrasive applications and aggressive wear environments are simply no match for Hardox® Wear Plate. Whatever your wear challenges, Hardox® Wear Plate offers better wear resistance, higher payload and longer service life. The Hardox family features the original wear plate – thinner and thicker than ever at 0.7-160mm (0.027-6.25”) – as well as tubes and round bars. By delivering superior quality, reliability and performance, Hardox® Wear Plate keeps your equipment and your business, up and running.