Sleep Fine eyes expansion of partnership with top hotel chains to secure larger market share in Middle East

The brand works with leading names in the hospitality industry such as IHG, Sheraton, Hilton, Marjan Island Resort and Spa & Al Barsha Castles in Dubai

 Sleep Fine, a well-respected household brand under the Salim and Sons Group, is ramping up its efforts to secure a larger market share in the Middle East region amid the rising demand for high-quality and sophisticated products. According to company seniors, part of the company’s overarching strategy is to expand its portfolio of renowned global partners consisting of leading international names in the hospitality industry.

Over the past three decades Sleep Fine has partnered with leading hotel chains such as IHG, Sheraton, Hilton, Marjan Island Resort and Spa in Ras al Khaimah, and Al Barsha Castles in Dubai, just to name a few.

Sleep Fine services include execution of a complete range of excellent interiors and furnishing of middle- to high-standard hospitality luxury hotels, hotels refurbishment services, residential and commercial towers, service apartments, palaces & villas.

Mohammad Tahgahzait, Marketing Manager– Sleep Fine Mattresses said: “Amid the ever-growing market demand for quality products in the hospitality industry, Sleep Fine, which provides a complete furniture fit-out services, has ventured into key initiatives to sustain the positive growth. This can be achieved by developing new innovative products principally designed to improve the sleeping experience and suit all tastes and styles, designing and manufacturing high-quality furniture products, using the latest technically advanced machinery and a multi-cultural team of experts.  Our partners in the hospitality industry also play a fundamental role in our significant growth. We are proud to work and collaborate with big industry names across the country to achieve our mission and business goals as we are looking forward to further expanding our distinctive list of local, regional, and international partners.”

Sleep Fine provides a range of top-notch products and services in the region, including turnkey solution; manufacturing of loose furniture; supply and installation of soft furnishing and upholstery; flooring, walls and ceiling works and finishes; wall cladding works and finishes; gypsum and painting works, full concept fit-out supply and fix; wardrobes; and joinery work production.

Sleep Fine offer clients a complete project management services, in cost-effective timely manner.