The University of Manchester hosts series of free-to-attend public Masterclasses for an MBA-style experience in Dubai

The University of Manchester hosts series of free-to-attend public Masterclasses for an MBA-style experience in Dubai

Negotiation Skills – Failures & Service Design – Disruptive Technologies and Business Model Innovation

The University of Manchester Middle East Centre is hosting a series of Masterclasses in Dubai that are free and open to the public, with prior registration.

Each Masterclass is delivered by a leading academic from the university and offers an MBA-style classroom experience. The series of three Masterclasses provide attendees with the opportunity to learn more about a diverse range of business subjects, from negotiation skills to service design, and disruptive technologies and business model innovation.

The Masterclasses

Negotiation Skills: Just how important are they?

Date: Tuesday, 19th March, 2019

Time: 6:30pm to 8:30pm

Venue: The University of Manchester Middle East Centre, Dubai Knowledge Park, Block 2B, Classroom F11, Dubai, UAE

Everything starts with a negotiation, whether we like it or not. Some people take the time to learn the skills needed to extract the maximum value for themselves from every negotiation. They achieve better personal outcomes as a result.

Professor Malcolm Smith

Failures & Service Design

Date: Sunday, 24th March, 2019

Time: 6:30pm to 8:30pm

Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE

All great service companies have a clear compelling service strategy for bringing value to their customers. Yet, it’s not unusual, for example, for airlines to misplace and lose luggage or to turn away paying customers because of overbooking. The newspapers are often full of headlines and stories from angry and disappointed customers. This Masterclass will focus on operations and examine the missing links, the implications of poor service design, and the financial implications of failures when operations fail to meet their customers’ expectations.

Professor Paul Taaffe

Disruptive Technologies and Business Model Innovation

Date: Tuesday, 26th March, 2019

Time: 6:30pm to 8:30pm

Venue: The University of Manchester Middle East Centre, Dubai Knowledge Park, Block 2B, Classroom F11, Dubai, UAE

The study of business models is not new but new technologies now have the capacity to disrupt and may change broad consumer behaviour. There are winners and losers. This Masterclass will look at the phenomenon of disruption in action, and reflect on the exponential growth of IT and its potential impact on businesses models.

Oswaldo Lorenzo is a Visiting Professor at Alliance Manchester Business School

*Prior registration is required: http://manchester.ac.ae/Events

Places will be allocated on a first-come-first-served basis. Attendance is free and there is no participation fee.

Randa Bessiso, Director – Middle East at The University of Manchester, comments: “The University of Manchester Middle East Centre’s Masterclasses are presented by leading teaching faculty who are also practitioners in their areas. The Masterclasses provide insights, as well as a taste of the MBA learning experience, and are part of our commitment to sharing our knowledge for the benefit of the community.”

The University of Manchester Middle East Centre has supported more than 2,500 part-time MBA students based in the region and has graduated more than 1,400 students since opening in Dubai Knowledge Park in 2006, making it the largest and fastest growing centre in the University’s international network. The blended learning part-time study option leads to the internationally recognised Manchester MBA degree awarded by the University of Manchester.