Luxury hotel, Emirates Palace took home the GCC Best Brand Award at the 2019 GCC Best Brands Awards this past Wednesday, 27 March in Abu Dhabi. The annual event evaluates brands in a set of rigorous criteria to discern the best of the best.
At a glittering function held at the Novotel Abu Dhabi, Al Bustan, Martin Cramer, General Manager of Emirates Palace received the top award of GCC Best Brands in the presence of top business leaders and dignitaries from around the region. GCC Best Brands seek to identify and celebrate outstanding brand building & marketing by organisations, individuals and teams. The mission of the awards is to educate and disseminate the importance of branding in GCC, and the awards are viewed as the benchmark in the industry.
“We are obviously very proud to be chosen as the top hospitality brand in the GCC, and the fact that these awards are based not only on financial valuation but also on consumer preferences makes this recognition much more valuable for us. The award will serve as an acknowledgment of the hard work and commitment of our team,” commented Martin Cramer upon receipt of the award.
Despite having weighty competition in the category, Emirates Palace took home the coveted award primarily because of the hotel’s sustained and worldwide brand credibility, awareness, and communication, according to the GCC Best Brands, the organisers of this prestigious ceremony.