To tackle the challenge of sustained lower oil prices and the impending implementation of VAT, businesses need to diversify operating models to seize the opportunities brought about by an increasingly digitized society. A recent study showed that embracing digital transformation could generate US$16.9 billion in extra revenue each year for companies in the Middle East from 2017 to 2021. For this reason, the region’s businesses are embracing digital disruption to enhance their customer engagement as well as transform their traditional business offerings.
With this in mind, we are delighted to organize the Business Transformation Summit taking place from 5-7 December 2017 in Dubai, UAE, which aims to foster the alignment of business transformation with digital transformation in order to help enhance the core business offerings of all organizations. We aim to provide a forum where the key industries of the GCC can discuss and learn about the key transformations taking place in the market today.